Google Analytics suite gives you insight about how people find and
use your site and how to improve your content. As an official Google addon,
Google Analytics Suite by Google Site Kit makes it easy to set up and configure
key Google products, giving you authoritative and up-to-date advice on how to
succeed on the web.
Google Analytics Suite includes:
Search Console – measure your site’s Google Search traffic and performance
Analytics – tells you how users find, use and engage your site
PageSpeed Insights – analyzes your site and suggests ways to make
AdSense – helps you to earn money from your online content
To begin using Google Analytics Suite, connect your site to your
Press the Start Setup button and you will be guided through 3 simple setup steps.
Here is an overview of the different reports that Google Analytics Suite provides:
This report helps you understand how people found your site, based
on data from Analytics.
Referral – People who found your site from a link on another
website. This means other sites are linking to your site, and it’s a good idea
to check who is linking to your site in Google Search Console.
Organic – People who found your site from a search engine.
Direct – People who typed your site directly into their browser,
or who bookmarked your site. These are your most loyal readers.
Email – The name of a custom parameter you have created in
Analytics. For example, a parameter to track how many people came to your site
from your newsletter.
None – Analytics doesn’t know where the traffic is coming from.
This report shows you how many people saw and clicked your site in
Google Search. Data comes from Search Console and Analytics.
Impressions – How many people saw your site in Google Search
Clicks – People who clicked a link to your site in Google Search
Unique Visitors from Search – People who found your site on Google
Search during a session on your site. If a user visited your site more than
once in a single session, it counts as the same user, which makes this data
Goals – The number of goals that people completed on your site in
a defined timeframe, as previously defined by you (for example, you can set up
a goal in Analytics to track the number of people who clicked an “add to cart”
button on your site).
This report helps you understand what people search for when they
find your most popular pages based on data from Search Console and Analytics.
Top search queries for your site – What people searched for when
they saw your site in Google Search results. The search queries are ranked by
Most popular content – Your pages with the most views, including
the top search query associated with the page.
This report tells you how fast your homepage is, based on data
from PageSpeed Insights. Check for any critical issues affecting the speed of
We work tirelessly to improve this. If you notice any issues,
please share through our contact form at help.birthingyourbrand.com
If you decide to earn money from your content with Google AdSense,
this report shows you your site’s AdSense performance.
Estimated earnings – Close estimates of your recent account
activity from today, yesterday, this month so far, and last month.
Ad Impressions – Number of ads shown on your site.
RPM – Earnings per thousand pageviews.
earning pages – The pages of your website that earned the most money over the
selected time period.
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