Google Analytics suite gives you insight about how people find and use your site and how to improve your content. As an official Google addon, Google Analytics Suite by Google Site Kit makes it easy to set up and configure key Google products, giving you authoritative and up-to-date advice on how to succeed on the web.
Google Analytics Suite includes:
Search Console – measure your site’s Google Search traffic and performance
Analytics – tells you how users find, use and engage your site
PageSpeed Insights – analyzes your site and suggests ways to make it faster
AdSense – helps you to earn money from your online content
Get Started #
To begin using Google Analytics Suite, connect your site to your Google account.
Press the Start Setup button and you will be guided through 3 simple setup steps.
Here is an overview of the different reports that Google Analytics Suite provides:
All traffic
This report helps you understand how people found your site, based on data from Analytics.
Referral – People who found your site from a link on another website. This means other sites are linking to your site, and it’s a good idea to check who is linking to your site in Google Search Console.
Organic – People who found your site from a search engine.
Direct – People who typed your site directly into their browser, or who bookmarked your site. These are your most loyal readers.
Email – The name of a custom parameter you have created in Analytics. For example, a parameter to track how many people came to your site from your newsletter.
None – Analytics doesn’t know where the traffic is coming from.
Search funnel
This report shows you how many people saw and clicked your site in Google Search. Data comes from Search Console and Analytics.
Impressions – How many people saw your site in Google Search results.
Clicks – People who clicked a link to your site in Google Search results.
Unique Visitors from Search – People who found your site on Google Search during a session on your site. If a user visited your site more than once in a single session, it counts as the same user, which makes this data unique.
Goals – The number of goals that people completed on your site in a defined timeframe, as previously defined by you (for example, you can set up a goal in Analytics to track the number of people who clicked an “add to cart” button on your site).
Popularity
This report helps you understand what people search for when they find your most popular pages based on data from Search Console and Analytics.
Top search queries for your site – What people searched for when they saw your site in Google Search results. The search queries are ranked by impressions.
Most popular content – Your pages with the most views, including the top search query associated with the page.
Speed
This report tells you how fast your homepage is, based on data from PageSpeed Insights. Check for any critical issues affecting the speed of your homepage.
We work tirelessly to improve this. If you notice any issues, please share through our contact form at help.birthingyourbrand.com
AdSense
If you decide to earn money from your content with Google AdSense, this report shows you your site’s AdSense performance.
Estimated earnings – Close estimates of your recent account activity from today, yesterday, this month so far, and last month.
Ad Impressions – Number of ads shown on your site.
RPM – Earnings per thousand pageviews. Top earning pages – The pages of your website that earned the most money over the selected time period.
